Kait Spong, Strategic Content Marketing Manager, Bloomreach on Rewriting The Content Marketing Rules

Welcome to another episode of Marketing Growth Fuel, the podcast that uncovers the strategies, philosophies, and frameworks powering the world’s most impactful marketing leaders. In this episode, Vikramsinh Ghatge , Sr. Marketing Director and EIC at Techdogs sits down with Kait Spong, Strategic Content Marketing Manager at Bloomreach, to challenge conventional content norms and explore what it really takes to build meaningful, performance-driven marketing in today’s noisy digital environment.With experience across brand voice development, SEO, newsletter strategy, and scalable content operations, Kait brings a refreshing and deeply practical lens to B2B content. Whether you're a CMO, Head of Content, or in charge of scaling relevance at your organization, this episode delivers the kind of real-world insight that moves the needle.We cover why most content teams are too tool-heavy and clarity-poor, how AI fits into content strategy (and where it doesn’t), and why newsletters may be the most underrated growth channel heading into 2025.What You’ll Learn In This Episode:• Why brand voice is a revenue lever—not just a tone guide• How AI should assist your team, not replace it• Why newsletters are making a big comeback in 2025• How to scale content without losing soul• The skills modern content teams need to stay relevantTime Stamps:00:00 Introduction02:39 Strategy vs. Reality — Why Content Still Misses the Mark19:22 Building a Brand— Not Just Campaigns24:37 Content That Converts — The E-Commerce Connection34:49 Game Segment: This OR That – Marketing Mash UpWhether you're leading a B2B content operation, rethinking your GTM motion, or building a content-to-revenue engine, this episode brings practical, strategic insight grounded in real-world experience.Kait also shares how to lead with clarity, prioritize depth over volume, and create marketing that feels relevant—not robotic. This episode is packed with insights that will resonate with anyone building or leading a B2B marketing team under pressure to scale fast without losing quality.About the Guest – Kait SpongKait is a strategic content marketer with a proven track record of turning complex B2B messaging into memorable brand experiences. Currently at Bloomreach, she leads content strategy and brand voice development, balancing SEO, thought leadership, and campaign performance. Her work has helped marketing teams elevate their storytelling and drive meaningful business impact.