Assaf Keren SVP & Chief Security Officer, Qualtrics On Building Digital Trust In The AI

Mon, 24 Nov 2025 10:03:23 +0000

In this episode of Discover Dialogues, host Vikramsinh Ghatge, Senior Marketing Director and Editor-in-Chief at TechDogs, sits down with Assaf Keren, Senior Vice President and Chief Security Officer at Qualtrics, to unpack one of the most urgent conversations in today’s digital world — how to build and sustain trust in the age of AI and accelerating consumer expectations.

In today’s hyperconnected world, trust has become the most valuable currency for businesses—and it’s getting harder to earn. As artificial intelligence (AI) redefines how we work, shop, and communicate, consumer confidence is under more pressure than ever. According to the Qualtrics 2026 Consumer Trends report, over half of consumers (53%) worry that their personal data will be misused when interacting with a brand’s AI.

Key Takeaways:
• Transparency is the new currency of trust.
• Security must evolve from a backend safeguard to a front-stage feature.
• AI adoption without responsible communication erodes confidence.
• Leadership in cybersecurity starts with empathy and partnership, not fear.
• Mental health is as critical in security as technology itself.

Timestamps:
00:00 Introduction
02:05 Professional Journey
08:51 Trust, Security & Consumer Trends
21:14 Leadership Advice
33:15 Rapid Fire

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About Assaf Keren:
Assaf Keren is the Senior Vice President & Chief Security Officer at Qualtrics, where he leads the company’s global security strategy. Previously, he served as CISO at PayPal, founded two cybersecurity startups, and held leadership positions in Israel’s e-Government Division and Verint. His expertise spans security operations, risk management, AI governance, and leadership coaching for the next generation of CISOs.

About Discover Dialogues:
Discover Dialogues is a thought leadership podcast where we bring in industry experts, innovators, and thought leaders to discuss the future of technology, business strategy, and digital transformation. From AI and cybersecurity to product leadership and identity management, our guests share their knowledge and experiences to help you stay ahead in the digital era.

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